Marketing Consultant · GTM Strategist · Thought Leader
I help companies unlock growth through sharp positioning, go-to-market execution, and content that resonates. From early-stage startups to scaling brands — I bridge the gap between vision and velocity.
What I do
I work across the full marketing spectrum — from strategy to execution — with a sharp focus on GTM.
Featured Insights
A curated selection of my thinking on marketing, GTM, and building brands that matter. See all on LinkedIn →
The product is ready. The deck is polished. But without a clear ICP and a tight message, you're just spending money on noise.
Read on LinkedIn →Great positioning tells you what NOT to do as much as what to say. Here's how I help teams find that clarity.
Read on LinkedIn →If your audience needs three slides to understand your value prop, you haven't done the hard work yet. Simplicity is strategy.
Read on LinkedIn →Content is not vanity — if you're strategic about it. My framework for turning posts into qualified conversations.
Read on LinkedIn →Dark social, multi-touch attribution, and buying committees — the modern B2B buyer is invisible until they're not.
Read on LinkedIn →Who are you for? What do you make possible? And why should anyone believe you? Everything else flows from the answers.
Read on LinkedIn →Live from LinkedIn
My most recent thinking — straight from my LinkedIn feed.
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